Tag Archives: toy story 3

Pixar get it right….

….again.

Having spent many months following Lee Unkrich in the build up to the release of Toy Story 3, I was very excited to hear they have taken Viral Video Marketing to a new level.

They have created their own versions of retro adverts with characters from Toy Story 3. What a fantastic idea!

The views and opinions expressed in this article are that of my own and not my employer.

Toy Story 3

I’m loving the collection of trailers for Toy Story 3

And I’m loving the new character, Trixie. Mainly because I LOVE Flight of the Conchords

One thing I love most about Pixar is the working relationship they have. Not only do they love what they do, but they are totally proud (and too right!) about the work they produce.

They apparently have a saying that goes something like, “even the underside of a door should be plained.” I love the idea that even though the audience will never see the underside of a door, it doesn’t mean it’s not going to get the attention from the production team.

They also have a great Multiplatform presence and everyone who works with or for Pixar, and writes about what they are doing, aren’t afraid to share their experiences in great detail with photos and updates. This makes the whole project a richer one and creates quite the hype!

I love their work ethic and try to keep it in mind when I’m producing my own videos and content.

Hats off to Pixar!

These views and opinions are that of my own and not my employer.