Tag Archives: Pixar

Pixar get it right….


Having spent many months following Lee Unkrich in the build up to the release of Toy Story 3, I was very excited to hear they have taken Viral Video Marketing to a new level.

They have created their own versions of retro adverts with characters from Toy Story 3. What a fantastic idea!

The views and opinions expressed in this article are that of my own and not my employer.

Toy Story 3

I’m loving the collection of trailers for Toy Story 3

And I’m loving the new character, Trixie. Mainly because I LOVE Flight of the Conchords

One thing I love most about Pixar is the working relationship they have. Not only do they love what they do, but they are totally proud (and too right!) about the work they produce.

They apparently have a saying that goes something like, “even the underside of a door should be plained.” I love the idea that even though the audience will never see the underside of a door, it doesn’t mean it’s not going to get the attention from the production team.

They also have a great Multiplatform presence and everyone who works with or for Pixar, and writes about what they are doing, aren’t afraid to share their experiences in great detail with photos and updates. This makes the whole project a richer one and creates quite the hype!

I love their work ethic and try to keep it in mind when I’m producing my own videos and content.

Hats off to Pixar!

These views and opinions are that of my own and not my employer.

The V&A Digital Decode Exhibition

Boring, unimaginative, with no variety are NOT the words I would ever choose to describe the Decode: Digital Decode Exhibition at The V&A*.

(*note the dramatic twist I took you on there!)

There seemed to be something for everybody. From those who know little about digital design and the way it is being used to create the next generation of artwork (aka me), all the way to those who could do their own digital decode exhibitions in their flat in Manchester (aka Paul Michael Smith). It engaged and certainly educated all its audience.

My personal favourite piece of art was Dandelion by Yoke which “combines interaction, design, programming and audio engineering to create responsive…experiences”

AKA point the provided hair dryer at the CGI Dandelion and it made all the seeds blow away. Great fun!

It reminded me a lot of something from A Bug’s Life by Pixar, which is probably why I liked it so much. The colours were so vivid and it brought fun to the artwork.

There was also a great Multiplatform piece of art by Fabrica called Exquisite Clock. It was constantly being updated by images that were uploaded by visitors to www.exquisiteclock.org. A great example of interacting with an exhibition from home…even when home is half way round the world! Possibly where the future of art is going?

The complimentary programme which you received on entry to the exhibition, contained insightful interviews with artists and inspiring events that are taking place throughout its run at The V&A.

All in all, it’s a must see for anyone interested in what the future holds for the digital world. In other words, anyone.