Reebok Viral: Terry Tate

This is the funniest thing I’ve seen in a LONG time: 

It’s an excellent example of when a viral, when produced right, can make a real impact.

It’s short, simple, with a great narrative and has a theme the majority of people can relate to.

 I especially love the “break ended 15 minutes ago!”

Terry Tate was originally created in 2003 by Rawson Marshall Thurber for Reebok, and ran as a series of TV commericals during the Superbowl. It’s now in the Top Ten Viral Marketing Campaigns.

Genius.

Hey Janice

Thanks to Paul Michael Smith for the heads up about this. Very funny!

 The opinions and views expressed in this blog are that of my own and not my employer.

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